Executing a marketing plan requires a systematic approach and various tactics to achieve the desired goals and objectives.

Tactics - Franchise Marketing Strategy


  1. Market Research: Conduct market research to understand your target audience, preferences, behaviors, and needs. This information will guide your marketing strategy and help tailor your message.
  2. Set Clear Objectives: Define specific, measurable, achievable, relevant, and time bound (SMART) objectives for your marketing campaign. This will provide a clear direction and purpose for your efforts.
  3. Segmentation and Targeting: Divide your target market into segments based on characteristics like demographics, psychographics, and buying behavior. Tailor your marketing messages to each segment to increase relevance and engagement.
  4. Positioning: Determine how you want your brand to be viewed in customers’ minds. Highlight unique selling points and benefits to differentiate your brand.
  5. Marketing Mix (4Ps): Develop a mix that includes product, price, place, and promotion. This approach ensures a well rounded marketing plan.

Digital Tactics

  1. Content Marketing: Create valuable content to attract and engage your target audience. This can include blog posts, articles, videos, infographics, and more.
  2. Social Media Marketing: Leverage social media platforms to connect with your audience, build brand awareness, and foster engagement. Use a mix of organic posts, paid advertisements, and influencer marketing.
  3. Email Marketing: Utilize email campaigns to nurture leads, provide updates, and promote products or services. Personalize emails based on customer likes and behaviors.
  4. Search Engine Optimization (SEO): Optimize your website and content to improve organic search engine rankings. This increases your visibility and drives more traffic to your site.
  5. Pay-Per-Click (PPC): Run targeted paid advertising campaigns on search engines and social media channels to drive traffic and clicks.
  6. Influencer Marketing: Collaborate with influencers and thought leaders in your industry to extend your brand’s reach and credibility.

Conventional Tactics

  1. Public Relations (PR): Engage in PR activities to build positive relationships with the media, customers, and stakeholders. This can include press releases, media coverage, and event participation.
  2. Event Marketing: Host or participate in events, trade shows, webinars, or workshops to showcase your products or services and network with potential customers.
  3. Partnerships and Collaborations: Partner with complementary businesses or non-competing brands to expand your reach and access new customers.
  4. Customer Relationship Management (CRM): Implement a CRM system to manage and nurture customer relationships, track interactions, and personalize communications.
  5. Measure and Analyze Results: Continuously monitor and measure the performance of your marketing efforts. Use data analytics to gain insights, identify successful tactics, and optimize your strategies.

Remember that every marketing plan should be specific to your business, industry, and target audience. Flexibility and adaptability are crucial as you analyze results and make necessary changes. Over the next four posts, I will focus on the 4 p’s of marketing and how they play into the common tactics shared above.