Q4 2024 – Franchise Stock Performance vs. S&P 500

This report “Q4 2024 – Franchise Stock Performance” compares franchise brands across major sectors to the S&P 500. The S&P 500 grew by 2.7% in Q4, while only 3 franchise stocks we track outperformed the index. Out of the 6 stocks we tracked, 3 had a negative share price return in the quarter.

Q4 Franchise Stock Performance vs S&P 500

S&P 500 Index

October 1, 2024 5708.75

January 2, 2025 4 5868.55

Growth of +2.7% in Q4.

The franchise stocks and sectors we are tracking include food service, fitness, real estate, home services, hospitality, and manufacturing. By tracking these brands against the S&P 500 index, we can gain a better understanding of how they are performing compared to the broader macroeconomic business environment.

Foodservice – McDonald’s (MCD) 

October 1, 2024 – $302.98

January 2, 2025 $292.51

Growth of -3.6% in Q4.

Follow this link for our analysis of McDonald’s Q4 2024 results.  

Fitness – Planet Fitness (PLNT) 

October 1, 2024 – $81.85

January 2, 2025 $99.59

Growth of +17.8% in Q4.

Follow this link for our analysis of Planet Fitness’ Q4 2024 results.

Real Estate – RE/MAX (RMAX) 

October 1 , 2024 – $12.49

January 2, 2025 – $1o.35

Growth of -20.7% in Q4.

Follow this link for our analysis of RE/MAX’s Q4 2024 results.

Home Services – FirstService Brands (FSV)

October 1, 2024 – $182.31

January 2, 2025 – $178.88

Growth of -1.9% in Q4.

Follow this link for our analysis of FirstService’s Q4 2024 results.

Hospitality – Hilton (HLT)

October 1, 2024 – $229.83

January 2, 2025 -$245.12

Growth of +6.2% in Q4.

Follow this link for our analysis of Hilton’s Q4 2024 results

Manufacturing – Snap-on (SNA)

October 1, 2024 – $287.99

January 2, 2025 $335.11

Growth of +14.1% in Q4.

Follow this link for our analysis of Snap-on’s Q4 2024 results.

This report is not intended to provide financial advice on how to invest your hard-earned dollars. Please seek professional advice when investing.