This report “2024 – Franchise Stock Performance” compares franchise brands across major sectors to the S&P 500. The S&P 500 grew by 19.2% in 2024, while 2 out of 6 franchise stocks we track outperformed the index. Out of the 6 stocks we tracked, 2 had a negative share price return in the quarter.
S&P 500 Index
January 2, 2024 – 4742.83
January 2, 2025 – 5868.55
Growth of +19.2% in 2024.
The franchise stocks and sectors we are tracking include food service, fitness, real estate, home services, hospitality, and manufacturing. By tracking these brands against the S&P 500 index, we can gain a better understanding of how they are performing compared to the broader macroeconomic business environment.
Foodservice – McDonald’s (MCD)
January 2, 2024 – $297.04
January 2, 2025 – $292.51
Growth of -1.5% in 2024.
Fitness – Planet Fitness (PLNT)
January 2, 2024 – $72.96
January 2, 2025 $99.59
Growth of +26.7% in 2024.
Real Estate – RE/MAX (RMAX)
January 2, 2024 – $12.64
January 2, 2025 – $1o.35
Growth of -22.1% in 2024.
Home Services – FirstService Brands (FSV)
January 2, 2024 – $158.26
January 2, 2025 – $178.88
Growth of +11.5% in 2024.
Hospitality – Hilton (HLT)
January 1, 2024 – $180.07
January 2, 2025 -$245.12
Growth of +26.5% in 2024.
Manufacturing – Snap-on (SNA)
January 1, 2024 – $288.74
January 2, 2025 $335.11
Growth of +13.8% in 2024.
This report is not intended to provide financial advice on how to invest your hard-earned dollars. Please seek professional advice when investing.
