About Franchise Strategy Co.
We SIMPLIFY and ENERGIZE an often-complicated process — delivering a CLEAR and EXECUTABLE FRANCHISE BUSINESS STRATEGY for all stakeholders.
Our Story
20 years in franchising. From managing a family-owned franchise to leading emerging and mature franchisors and multi-unit franchisees.
Where Franchise Growth Meets Customer Loyalty
At Franchise Strategy Co., we believe strategy should be more than a binder on a shelf. It should drive every decision, every day. With over 20 years of franchising experience — from family-run operations to leading national brands — we've helped emerging and established franchisors turn vision into action by simplifying strategic planning and focusing on execution.
In January 2025, Franchise Strategy Co. was acquired by Loyalty & Co., a fast-growing consultancy that has been operating successfully since 2015. Specializing in loyalty programs and prepaid cards, Loyalty & Co. saw a natural opportunity to expand its operational capabilities by bringing Franchise Strategy Co. into its growing organization.
Now operating as a dedicated division of Loyalty & Co., we continue to deliver the same strategic consulting and franchise development services, with enhanced support in marketing, customer engagement, loyalty programs, and prepaid card products.
Franchise clients gain access to innovative loyalty and gift card strategies, while Loyalty & Co. clients benefit from proven franchising expertise. Together, we offer a broader set of capabilities, deeper industry knowledge, and a unified commitment to helping clients grow smarter and scale with confidence.
Meet Our Leadership
Ron Ramesh, now COO of Loyalty & Co., brings deep expertise in finance, IT, and operations. As the founder of Franchise Strategy Co., he continues to lead franchise consulting efforts while supporting the operational and strategic growth of the company as a whole. With leadership experience at respected franchise brands including Oil Changers, Canadian Tire, Mr. Lube, Garage Living, and Renewal by Andersen, Ron is the partner companies' trust to build and scale high-performing franchise organizations.
Joanna Walker, President and CEO of Loyalty & Co., is a visionary leader known for her strategic mindset, revenue-focused approach, and ability to drive innovation across loyalty, gift card, and financial product programs. With over 20 years of experience at brands like LoyaltyOne, Hudson’s Bay Company, and Bond Brand Loyalty, Joanna is trusted by organizations seeking to build profitable, customer-centric programs.
Together, we help our clients scale with purpose, deepen customer engagement, and grow with confidence.
"WHAT GETS MEASURED, GETS MANAGED."
What you can Expect Working with Us
Often the smartest people you will meet are the ones who simplify complicated ideas.
We are down to earth and easy to speak to.
We don’t use complicated industry or academic jargon.
We know how to talk strategy and make it easy for others to understand what we’re saying.
We love storytelling. We love storytelling.
We love storytelling. We love storytelling.
Business books tell a story of how to be better in business but through the lens of people who may not be in the business world. Some of our favourite reads include:
Make Your Bed: Little Things That Can Change Your Life…And Maybe the World
Admiral William H. McRaven
Raise Your Game
Alan Stein Jr.
Braving the Wilderness
Brene Brown
